Infused with Multani Mitti (Fuller's Earth), Neem Powder, Frankincense Oil & Glycerin
Product Story
The Purifying Earth Bar is inspired by time-honored Ayurvedic skincare rituals, combining the detoxifying power of Multani Mitti (Fuller’s Earth), the antibacterial benefits of Neem powder, and the calming properties of Frankincense oil—all brought together in a hydrating glycerin base to provide deep cleansing without dryness.
Each ingredient has been carefully selected to achieve balance—Multani Mitti (Fuller's Earth) draws out impurities, Neem fights acne-causing bacteria, and Frankincense soothes irritation. To counter the intense cleansing effect, glycerin locks in moisture, preventing the skin from feeling stripped. The result? Refined pores, smoother texture, and a refreshed, detoxed glow.
Key Ingredients & Their Benefits
✔ Multani Mitti (Fuller’s Earth) – A natural detoxifier that absorbs excess oil, removes deep-seated impurities, and tightens pores for a smoother finish.
✔ Neem Powder – Renowned for its antibacterial and anti-inflammatory properties, Neem prevents acne, reduces blemishes, and balances oily skin.
✔ Frankincense Oil – A calming botanical that soothes redness, fights signs of aging, and enhances skin regeneration.
✔ Glycerin Base – A moisture-retaining ingredient that keeps skin hydrated, ensuring detoxification without dryness or irritation.
Benefits of the Purifying Earth Bar
🔹 Deep Detox & Oil Control – Multani Mitti (Fuller's Earth) absorbs excess sebum & clears clogged pores
🔹 Powerful Acne Prevention – Neem fights bacteria and prevents breakouts
🔹 Skin Soothing & Rejuvenation – Frankincense reduces redness and repairs skin barrier
🔹 Hydration & Balance – Glycerin ensures skin stays moisturized post-cleansing
🔹 Refines Texture & Minimizes Pores – Ideal for achieving a smooth, fresh look
Suitable Skin Types & Uses
🔸 Best for oily, acne-prone, and combination skin
🔸 Ideal for daily skincare to refine pores & balance oil levels
🔸 Can be used as a detoxifying facial cleanser & body soap
Precautions & Best Practices
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Multani Mitti (Fuller's earth) is deeply cleansing—those with dry skin should use sparingly
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Follow up with SPF, as detoxified skin can be more sensitive to sun exposure
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Store in a cool, dry place to maintain effectiveness
🇮🇳 Market Feasibility in India
Highly suitable! Ayurvedic detox solutions like Multani Mitti (Fuller's Earth) & Neem are deeply embedded in Indian skincare traditions—making this a perfect choice for consumers seeking natural deep-cleansing remedies.
